{"id":6729,"date":"2026-06-08T09:55:57","date_gmt":"2026-06-08T06:55:57","guid":{"rendered":"https:\/\/incubator.econ.ubbcluj.ro\/?p=6729"},"modified":"2026-06-09T10:07:55","modified_gmt":"2026-06-09T07:07:55","slug":"pitching-and-storytelling-workshop-sustinut-de-cristina-cismas-in-cadrul-programului-de-incubare-ubb-student-i-lab-28-05-2026-ubb-student-i-lab","status":"publish","type":"post","link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/pitching-and-storytelling-workshop-sustinut-de-cristina-cismas-in-cadrul-programului-de-incubare-ubb-student-i-lab-28-05-2026-ubb-student-i-lab\/","title":{"rendered":"Pitching and Storytelling: Workshop delivered by Cristina Ci\u0219ma\u0219 within the UBB Student i-Lab incubation program (28.05.2026) \u2013 UBB Student i-Lab"},"content":{"rendered":"
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The UBB Student i-Lab incubation program marked an essential milestone in preparing future entrepreneurs by organizing a new strategic session dedicated to developing presentation and communication skills. The event took place on Thursday, May 28, 2026, starting at 18:00 on the ZOOM platform, and represented the tenth module of the program, focusing on the art of capturing the attention of investors and the general public. This session held particular importance, being the last workshop in the program before the grand finale, Demo Day.<\/p>\n\n\n\n

How to tell a compelling story?<\/p>\n\n\n\n

The ability to translate a complex business idea into a clear, captivating, and persuasive narrative is essential for the success of any startup. During this presentation, students received practical tools and essential techniques to structure their speech, showcase their value proposition, and generate a real impact before the jury and potential partners at Demo Day.<\/p>\n\n\n\n

The special guest for this session was Cristina Ci\u0219ma\u0219, a professional with a remarkable international career in education, entrepreneurship, and business consulting. With over 20 years of experience in education, teaching mathematics and high school business, Cristina has developed innovative educational programs, founding the BEAM Program in 2014\u2014an international initiative through which students create their own startups with the support of global giants such as PwC and Ernst & Young. BEAM alumni are active across the globe today, and the initiative was recognized as an example of good practice in the Nuffic Report in the Netherlands. Named an Outstanding Alumna by Santa Clara University for her contributions to education, she holds a top academic and administrative background in Silicon Valley, where she served as Chief Program Officer at the Boys and Girls Clubs, a lecturer at Stanford University, and a guest speaker at the prestigious Wharton School of Business. Currently, Cristina teaches Design Thinking at Santa Clara University and serves as a consultant for the Santa Clara Ventures investment fund.
Invitatul acestei sesiuni a fost Cristina Ci\u0219ma\u0219, un profesionist cu o carier\u0103 interna\u021bional\u0103 remarcabil\u0103 \u00een educa\u021bie, antreprenoriat \u0219i consultan\u021b\u0103 de business. Cu peste 20 de ani de experien\u021b\u0103 \u00een educa\u021bie, pred\u00e2nd matematic\u0103 \u0219i afaceri la nivel liceal, Cristina a dezvoltat programe educa\u021bionale inovatoare, fond\u00e2nd \u00een 2014 Programul BEAM \u2013 o ini\u021biativ\u0103 interna\u021bional\u0103 prin care elevii \u00ee\u0219i creeaz\u0103 propriile startup-uri cu sprijinul unor gigan\u021bi globali precum PwC \u0219i Ernst & Young. Absolven\u021bii BEAM activeaz\u0103 ast\u0103zi \u00een \u00eentreaga lume, iar programul a fost recunoscut ca exemplu de bun\u0103 practic\u0103 \u00een Raportul Nuffic din Olanda. Desemnat\u0103 Alumni Remarcabil de c\u0103tre Universitatea Santa Clara pentru contribu\u021biile sale \u00een educa\u021bie, ea de\u021bine un background academic \u0219i administrativ de top \u00een Silicon Valley, unde a fost Chief Program Officer la Boys and Girls Clubs, lector la Stanford University \u0219i speaker invitat la prestigioasa Wharton School of Business. \u00cen prezent, Cristina pred\u0103 Design Thinking la Universitatea Santa Clara \u0219i activeaz\u0103 ca consultant pentru fondul de investi\u021bii Santa Clara Ventures.<\/p>\n\n\n\n

Participants in the UBB Student i-Lab program had the unique opportunity to learn the secrets of a successful pitch and polish their final presentations directly from an expert connected to the Silicon Valley innovation ecosystem, thus entering the home stretch for Demo Day.<\/p>","protected":false},"excerpt":{"rendered":"

Programul de incubare UBB Student i-Lab a marcat o etap\u0103 esen\u021bial\u0103 \u00een preg\u0103tirea viitorilor antreprenori prin organizarea unei noi sesiuni strategice dedicate…<\/p>","protected":false},"author":3,"featured_media":6731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nws"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":1,"label":"news"}]},"featured_image_src_large":["https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/C9A69B26-7B6B-44FB-8A80-234A88041FB9-1024x501.jpg",1024,501,true],"author_info":{"display_name":"catalina","author_link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/author\/catalina\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"news","slug":"nws","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":81,"filter":"raw","cat_ID":1,"category_count":81,"category_description":"","cat_name":"news","category_nicename":"nws","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/comments?post=6729"}],"version-history":[{"count":1,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6729\/revisions"}],"predecessor-version":[{"id":6732,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6729\/revisions\/6732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media\/6731"}],"wp:attachment":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media?parent=6729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/categories?post=6729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/tags?post=6729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}