{"id":6630,"date":"2026-03-29T12:09:54","date_gmt":"2026-03-29T09:09:54","guid":{"rendered":"https:\/\/incubator.econ.ubbcluj.ro\/?p=6630"},"modified":"2026-03-29T12:09:56","modified_gmt":"2026-03-29T09:09:56","slug":"de-la-identificarea-clientilor-la-prezentarea-ideii-de-business-workshop-sustinut-de-wendy-bolger-in-cadrul-programului-ubb-student-i-lab-23-27-03-2026","status":"publish","type":"post","link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/de-la-identificarea-clientilor-la-prezentarea-ideii-de-business-workshop-sustinut-de-wendy-bolger-in-cadrul-programului-ubb-student-i-lab-23-27-03-2026\/","title":{"rendered":"From Customer Identification to Business Idea Pitching: Workshop Delivered by Wendy Bolger within the UBB Student i-Lab Program (March 23\u201327, 2026)"},"content":{"rendered":"
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Between March 23\u201326, 2026, students participated in a series of interactive workshops focused on developing entrepreneurial skills, delivered by Wendy Bolger. The activities combined theoretical concepts with practical applications, providing participants with useful tools for developing their own business ideas and for understanding the mechanisms of contemporary entrepreneurship.<\/p>\n\n\n\n

The first session, held on Monday, March 23, 2026, between 13:00\u201316:00 in Room 120, focused on introducing the logic of entrepreneurship and developing an action-oriented mindset. Students explored how ideas can be transformed into concrete initiatives by leveraging existing resources, taking calculated risks, and capitalizing on emerging opportunities. Through interactive discussions, practical exercises, and guided reflections, participants examined common myths associated with entrepreneurship and were encouraged to build confidence in their ability to shape their own entrepreneurial paths.<\/p>\n\n\n\n

The second session, held on Tuesday, March 24, 2026, between 13:00\u201316:00 in Room 120, focused on relationship building and customer identification. Participants were introduced to the Customer Discovery methodology and the I-Corps program, widely used internationally to validate business ideas. Drawing on the research of Adam Grant, the workshop highlighted the importance of generosity and collaboration in developing professional networks. Students practiced ways of engaging partners, customers, and investors, and explored various funding sources\u2014from Friends & Family to Angel Investors and Venture Capital\u2014learning how to tailor their message to different contexts.<\/p>\n\n\n\n

The third session, held on Wednesday, March 25, 2026, between 13:00\u201316:00 in Room 120, focused on the use of artificial intelligence to enhance efficiency and innovation in business. Participants explored a range of AI platforms and applications used by entrepreneurs for creating marketing materials, planning activities, and automating operational processes. Through concrete examples and applied analysis, students learned how to integrate these tools into their own projects in order to optimize resources and better respond to market needs and investor expectations.<\/p>\n\n\n\n

The final session, held on Thursday, March 26, 2026, between 13:00\u201316:00 in Room 120, was dedicated to preparing and delivering the final presentations. Participants worked on structuring a compelling pitch, drawing on the recommendations of Guy Kawasaki, and practiced effective communication techniques through short elevator pitch presentations. Following several rounds of feedback, each team presented the progress they had made, and participants voted for their favorite ideas. The event concluded with the awarding of certificates recognizing the skills acquired throughout the program.<\/p>\n\n\n\n

The series of workshops provided participants not only with practical knowledge but also with a collaborative environment where they could experiment, validate ideas, and gain a deeper understanding of the steps required to develop a sustainable entrepreneurial initiative.<\/p>\n\n\n\n

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\u00cen perioada 23\u201326 martie 2026, studen\u021bii au participat la o serie de workshopuri interactive dedicate dezvolt\u0103rii competen\u021belor antreprenoriale, sus\u021binute de Wendy Bolger….<\/p>","protected":false},"author":3,"featured_media":6631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nws"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":1,"label":"news"}]},"featured_image_src_large":["https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/poza-wendy-1024x426.jpg",1024,426,true],"author_info":{"display_name":"catalina","author_link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/author\/catalina\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"news","slug":"nws","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":72,"filter":"raw","cat_ID":1,"category_count":72,"category_description":"","cat_name":"news","category_nicename":"nws","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/comments?post=6630"}],"version-history":[{"count":1,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6630\/revisions"}],"predecessor-version":[{"id":6632,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6630\/revisions\/6632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media\/6631"}],"wp:attachment":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media?parent=6630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/categories?post=6630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/tags?post=6630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}