{"id":6612,"date":"2026-03-16T09:04:23","date_gmt":"2026-03-16T07:04:23","guid":{"rendered":"https:\/\/incubator.econ.ubbcluj.ro\/?p=6612"},"modified":"2026-03-16T09:22:26","modified_gmt":"2026-03-16T07:22:26","slug":"problema-si-solutie-workshop-sustinut-de-catalina-crisan-in-cadrul-programului-de-incubare-i-lab-11-03-2026","status":"publish","type":"post","link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/problema-si-solutie-workshop-sustinut-de-catalina-crisan-in-cadrul-programului-de-incubare-i-lab-11-03-2026\/","title":{"rendered":"Problem and Solution \u2013 Workshop delivered by Associate Professor, PhD C\u0103t\u0103lina Cri\u0219an as part of the i-Lab incubation program (11.03.2026)"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

<\/h2>\n\n\n\n

We continued the entrepreneurial journey in the i-Lab program with Module 2, where the focus was on identifying real problems and finding the right solutions for them.<\/p>\n\n\n\n

The session was delivered by C\u0103t\u0103lina Cri\u0219an, Associate Professor, PhD, at the Faculty of Economic Sciences and Business Administration, with extensive experience in research and teaching in the fields of entrepreneurship and small and medium-sized enterprise management.<\/p>\n\n\n\n

As part of the \u201cProblem and Solution\u201d workshop, participants explored:
\u2013 the differences between social entrepreneurship and commercial entrepreneurship;
\u2013 how to define a concrete problem: identifying its causes and effects;
\u2013 the importance of the Customer Discovery method for validating ideas and adapting solutions.<\/p>\n\n\n\n

In practice, the teams learned that the power of conversations with users can transform initial ideas and even lead to essential pivots. The examples and hands-on exercises provided by C\u0103t\u0103lina demonstrated how real-world problems drive innovation, and how a deep understanding of customer needs is the key to success in entrepreneurship.<\/p>\n\n\n\n

The workshop demonstrated that impactful solutions always start with a clear understanding of the problem and an authentic connection with those who will use them. \ud83d\udd0d\ud83d\ude80<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Continu\u0103m c\u0103l\u0103toria antreprenorial\u0103 \u00een cadrul programului i-Lab cu Modulul 2, unde focusul a fost pe identificarea problemelor reale \u0219i g\u0103sirea solu\u021biilor potrivite…<\/p>","protected":false},"author":3,"featured_media":6613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nws"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":1,"label":"news"}]},"featured_image_src_large":["https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/modul-2-catalina-crisan-2-1024x503.jpg",1024,503,true],"author_info":{"display_name":"catalina","author_link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/author\/catalina\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"news","slug":"nws","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":72,"filter":"raw","cat_ID":1,"category_count":72,"category_description":"","cat_name":"news","category_nicename":"nws","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/comments?post=6612"}],"version-history":[{"count":2,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6612\/revisions"}],"predecessor-version":[{"id":6617,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/6612\/revisions\/6617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media\/6613"}],"wp:attachment":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media?parent=6612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/categories?post=6612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/tags?post=6612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}