{"id":4745,"date":"2024-12-09T20:38:32","date_gmt":"2024-12-09T18:38:32","guid":{"rendered":"https:\/\/role-model.econ.ubbcluj.ro\/incubator\/?p=4745"},"modified":"2024-12-09T20:49:35","modified_gmt":"2024-12-09T18:49:35","slug":"workshop-uri-sustinute-de-georgiana-iancu-si-cipriana-stan-25-11-si-9-12-2024","status":"publish","type":"post","link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/workshop-uri-sustinute-de-georgiana-iancu-si-cipriana-stan-25-11-si-9-12-2024\/","title":{"rendered":"Workshops delivered by Georgiana Iancu and Cipriana Stan (November 25 and December 9, 2024)"},"content":{"rendered":"<p>Within the incubation program organized by UBB Student i-Lab, participants had the opportunity to explore the complexity and significance of marketing in business development. Under the guidance of two experts from Brandocracy,<strong>\u00a0Georgiana Iancu<\/strong>\u00a0and\u00a0<strong>Cipriana Stan<\/strong>, students delved into key topics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing in Entrepreneurship<\/strong><\/li>\n\n\n\n<li><strong>Bootstrap Marketing<\/strong><\/li>\n\n\n\n<li><strong>Social Media Marketing<\/strong><\/li>\n\n\n\n<li><strong>Buyer Persona<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Georgiana Iancu<\/strong>, with professional experience dating back to 2006, is an expert in employer branding, corporate communication, and marketing strategy.&nbsp;<strong>Cipriana Stan<\/strong>, a specialist in digital marketing and lead generation, has managed numerous projects across various industries, showcasing an innovative and practical approach.<\/p>\n\n\n\n<p>Throughout the workshops, the two speakers shared their expertise, offering participants valuable insights and practical solutions for developing marketing strategies, even with limited resources. Students benefited from concrete examples and precise answers to their questions, gaining a deeper understanding of how marketing can drive business success.<\/p>\n\n\n\n<p>We extend our gratitude to Georgiana Iancu and Cipriana Stan for their dedication and for sharing such valuable insights. This event once again highlights the importance of collaborating with industry professionals in preparing the next generation of entrepreneurs.<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-4745_b444f5-79{margin:-5px;}.kb-gallery-type-masonry.kb-gallery-id-4745_b444f5-79 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-4745_b444f5-79 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-4745_b444f5-79 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-4745_b444f5-79 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-4745_b444f5-79 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:300px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:100%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g-300x300.jpg\" width=\"300\" height=\"300\" alt=\"\" data-full-image=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g.jpg\" data-light-image=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g.jpg\" data-id=\"4748\" class=\"wp-image-4748\" srcset=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g-300x300.jpg 300w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g-1024x1019.jpg 1024w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g-150x150.jpg 150w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g-1536x1529.jpg 1536w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g-12x12.jpg 12w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/g.jpg 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:300px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:100%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-300x300.jpg\" width=\"300\" height=\"300\" alt=\"\" data-full-image=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c.jpg\" data-light-image=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c.jpg\" data-id=\"4747\" class=\"wp-image-4747\" srcset=\"https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-300x300.jpg 300w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-1024x1024.jpg 1024w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-150x150.jpg 150w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-768x769.jpg 768w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-1534x1536.jpg 1534w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-12x12.jpg 12w, https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c.jpg 1666w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen cadrul programului de incubare organizat \u00een cadrul UBB Student i-Lab participan\u021bii au avut ocazia s\u0103 descopere complexitatea \u0219i importan\u021ba marketingului \u00een&#8230;<\/p>","protected":false},"author":3,"featured_media":4751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nws"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":1,"label":"news"}]},"featured_image_src_large":["https:\/\/incubator.econ.ubbcluj.ro\/wp-content\/uploads\/c-si-g-alta-1024x754.jpg",1024,754,true],"author_info":{"display_name":"catalina","author_link":"https:\/\/incubator.econ.ubbcluj.ro\/en\/author\/catalina\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"news","slug":"nws","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":72,"filter":"raw","cat_ID":1,"category_count":72,"category_description":"","cat_name":"news","category_nicename":"nws","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/4745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/comments?post=4745"}],"version-history":[{"count":1,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/4745\/revisions"}],"predecessor-version":[{"id":4749,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/posts\/4745\/revisions\/4749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media\/4751"}],"wp:attachment":[{"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/media?parent=4745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/categories?post=4745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubator.econ.ubbcluj.ro\/en\/wp-json\/wp\/v2\/tags?post=4745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}